Montreal’s Plaza St-Hubert will not be pedestrianized in 2025 due to business owner opposition despite resident support.
The decision happened despite resident support. Eighty-eight percent of residents supported the street closures. Sixty percent of business owners wanted it canceled, according to a November poll conducted by a local development corporation.
Mike Parente, Executive Director at SDC Plaza St-Hubert, spoke about the experience. He noted that the street looked nice, and the atmosphere was great. Many visitors came, but sales did not increase.
Foot traffic increased by 80 percent compared to the prior year. However, businesses saw a sales decline, averaging five to seven percent, during the eight-week closure. Some businesses suffered more than others.
Sandrine Houssard, who manages Onze clothing store, reported a 25% revenue drop. “People with reduced mobility couldn’t access the store,” she stated, expressing her happiness that it won’t be pedestrianized again.
Houssard initially thought it would work well, referencing the success of Avenue Mont-Royal. However, despite plants and attractions for kids, it did not bring in more people. People walked around but did not buy anything.
Jack Hallak, who owns Jaco Oumo store, said the stops are far apart. The distance is 400 meters between each stop, making it hard for older people and those carrying clothes. He believes it’s good for bars and bakeries but not for his store.
Parente said some people were willing to try, but they did not want a pedestrian street. The project created new collaborations, including entertainers and cleaning teams. They brought a lively spirit there.
They hope to continue working with them, but in a different context. Parente wants to bring joy to visitors, including local people and those from afar.
